Things You Don’t Know About Pay-Per-Click Marketing

2 min read
Things You Don't Know About Pay-Per-Click Marketing

There are a few things that you need to know about Pay-per-click (PPC) marketing. First of all, 95% of the people who land on your site are not interested in making a purchase. So if you don’t match the right content with the right search query, you’ll never get the conversion you were hoping for. That’s why so many marketers struggle with the results of their PPC campaigns. Therefore, hiring a PPC company in Toronto is the right decision.

It is a popular advertising model:

PPC is a popular advertising model that relies on pay-per-click. Pay-per-click marketing works by charging advertisers when someone clicks on their ads. The amount you pay depends on the platform, keywords, and ad space you choose. Some platforms charge for every click, while others have a fixed monthly fee. You can use both methods to get the most out of your marketing efforts.


Retargeting in PPC marketing allows advertisers to serve ads to a wider audience. Instead of focusing on a single section of the Internet, retargeting allows advertisers to target the ads to specific visitors based on their previous actions. For example, a visitor who reads a blog post may see an ad featuring the benefits of joining an email list. These ads will then appear when the visitor visits other websites or apps. By tailoring messages to the interests and needs of this specific customer segment, advertisers can better focus their advertising spending and make the most of the opportunities.


While costs vary, the average pay per click is about $1-$2 for the search network. In competitive fields, your ad could cost hundreds of dollars. On average, small and medium businesses spend between $9,000 and $10,000 per month on PPC, or $108,000 and $120000 a year. To understand the costs of PPC marketing, consider some of the most common ways to reduce them. For example, kitchen and bath businesses tend to experience a decrease in sales during the winter months, making winter a good time to increase your budget.

Common mistakes to avoid:

If you want to succeed with PPC marketing, you need to know how to avoid making some common mistakes. You’ll want to pay attention to your keywords and make sure that they have a commercial intent. If your ad is not targeted, it won’t drive traffic to your landing page and won’t increase your quality score and conversion rate. Poorly targeted ads also cause negative feedback, which can damage your marketing strategy and return on investment.

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